While it’s incredibly important to get links to your website, it’s also important that you don’t do anything that will damage your company’s ranking or reputation. As such, one thing to avoid is investing in “link mills.” But what, exactly, are link mills? How can you spot them? And what dangers do they pose?
What Are Link Mills?
Link mills are services that spread links to your website through a bulk number of sites for a very low price. You will often see these mills advertising obscene numbers, such as “1000 links for $14.95.” As usual, the mantra of “if it sounds too good to be true, it probably is” should be repeated.
While they will technically provide these links, most of them are coming from sites that will do you no good and, according to some, may even damage your rank.
How Can You Spot Them?
Besides looking at the costs and figures, which often will work as a dead giveaway, you should also look to see how they advertise. Are they simple talking about all the links they can get you? Or do they talk about ways in which they can help spread you through social media, get you linked from high page-rank sites, and otherwise bolster your traffic? Do they list case studies? Can you verify their testimonials? Be skeptical!
What Dangers Do They Pose?
Some people argue that bulk links will actually damage your company. The theory here is that getting links from Page Rank 0 sites will damage you, and that getting links from sites that Google may label as either “untrusted” or “black hat” can hurt you. The reality is, these things aren’t very likely to happen. The greatest danger that link mills pose are damaging your reputation and wasting your money. This has been fact for a number of years now, approaching 2013 & a year of major Google changes should make those alarm bells ring even quicker!